A public relations company, Blanche Aigle Communication, held a 2025 roundtable summit, tagged, “Africa’s Media Renaissance – Building a Thriving Industry at the Intersection of Storytelling, Business, and Technology” on Tuesday, May 20, 2025 at Ikoyi, Lagos State.

The event was divided into five different panel discussions. The event began with a talk with the keynote speaker, John Hewes, who spoke on Atificial Intelligence and the media. While speaking he noted that the AI revolution presents both challenges and opportunities for media organisations willing to prioritise trust and deliver specialised value.

While giving her open address, the CEO of Blanche Aigle Communications, Nene Bejide, noted that communications is an area and a cornerstone of development born from a clear and urgent need to re-imagine Africa’s media industry, not just as a power tool for storytelling, but also as a viable business.

She added, “We are at the point of transformation, globally and even as a nation. We believe that PR is more than reputation management. It is also nation-building. It is the engine that gives ideas life and purpose. It bridges brands to audiences, shows to platforms, and people to possibilities.”