Brooklyn Beckham 'error' in family feud gives David and Victoria unexpected win
Brooklyn is reportedly in a rift with parents David and Victoria Beckham, but according to an expert the feud could unexpectedly work in favour for their brand.
Brooklyn Beckham has been caught up in a family feud that has become so severe that it has been claimed that he is no longer speaking to his parents, David and Victoria Beckham. However, an expert has highlighted an unexpected advantage for David and Victoria, noting how the ongoing situation with their eldest son has actually strengthened the Beckham brand.
The rumoured tension between Brooklyn and his parents made headlines earlier this month when the 26-year-old and his wife, Nicola Peltz were absent from all of his father's 50th birthday celebrations.
Despite a lavish dinner in London, a party at the family's £10 million Cotswolds estate, and win tasting celebrations in France, the couple's absence from every event was clearly noticeable, the Mirror reports.
Additionally, Brooklyn didn't wish his dad a 'Happy Birthday' message on social media, despite David always publicly displaying his affection for his family online.
The former footballer is said to be 'heartbroken' over the situation, and things are so strained that it has been reported that Brooklyn is no longer speaking to his family. He also missed his mum's birthday celebrations last month and reportedly didn't contact her on Mother's Day in March.
David and Victoria have remained silent on the situation, but there could be an unlikely benefit to the drama for the couple.
Edward Coram James, CEO of Go Up (www.goup.co.uk), explained: "Brand Beckham might be under some scrutiny right now, but this isn’t their first rodeo. This is a family that’s survived everything from matching leather outfits to cheating scandals to relentless tabloid drama.
"They’ve been pop royalty, sports legends, and fashion and beauty entrepreneurs. A bit messy, a bit posh, and unapologetic about it. Victoria can be a front-row fashion icon one minute and trolling her privileged upbringing in a Superbowl ad the next. They’re self-aware enough to let us in on the joke, and confident enough not to care if we’re laughing with them or at them."
He continued: "The current family tension - Brooklyn, Nicola, missed milestone parties - certainly makes for interesting headlines and fuels endless speculation. But the strength of Brand Beckham lies in its foundation: relatable imperfections, resilience, and the undeniable success of each family member in their own right.
"If anything, the current drama just adds another layer to their already rich narrative. So no, Brand Beckham isn’t fracturing. It’s just evolving. That might even make it stronger."
The expert also commented on the 'Beckham Brand', saying: "David and Victoria built their empires the long way around. They’ve faced it all, media storms, scandals and the pressure of staying relevant. And they've come out the other side with something pretty rare in celebrity culture: genuine public respect. People admire them not just because they’re famous, but because they’ve earned it."
Although according to the PR pro, the same doesn't apply to Brooklyn and Nicola as they are in a "trickier spot."
More on the Peltz-Beckham feud
"In a family that’s made brand unity look effortless, they suddenly feel like the wildcard duo," he explained. "There’s not yet a strong 'why' behind their public presence, and that makes it harder for people to relate to or root for during the reported family feud."
"If they want to turn that around, they’ve got work to do. Brooklyn needs to slow down on career-hopping and double down on one thing, whether it’s photography, cooking, or something different. Whatever it is, it has to feel real, not just another well-funded hobby."
"And Nicola needs to move out of the Instagram bubble and into projects that show us who she is as an actress. If they can find their voice, and back it up with a bit of craft and consistency, the public might just give them a second look," he continued.
While the rumoured family feud continues and the Beckhams hit headlines, Edward says David and Victoria shouldn't be worried about their brand being tarnished.
While the rumoured family feud continues to hit the headlines, Edward says David and Victoria have nothing to worry about their brand - as it won't be tarnished.
He explained: "It took David and Victoria Beckham considerable time and hard work to establish their successful careers and businesses. And legacy is fragile when it's this visible.
"However, I don’t see Nicola and Brooklyn’s actions as a rebranding, but as a generational difference, appealing to a different crowd. Gen Z aren’t reading this as legacy destruction, they’re seeing it as setting personal boundaries."
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"The real opportunity for the Beckhams might lie in learning to acknowledge and even quietly support that individuality, without compromising the values that define their legacy. It’s about finding the balance - allowing the next generation to evolve publicly while keeping the foundation of what the Beckham name stands for intact," he continued.
He concluded: "Overall, I don’t think Brand Beckham is in any real trouble. David and Victoria have spent years, and decades building something solid. People know what they stand for. Football, fashion, family, work ethic... it’s all baked in. And while this drama with Brooklyn and Nicola is messy, one family rift doesn’t undo a lifetime of credibility."